Best of 2024 Recap

So without further ado, obviously, I say obviously, we've all seen recently that Google has gone

through a bit of a change. Not sure all of it's necessarily super helpful for the users

despite what Google intended. But one of the main changes that we have noticed is there

is more video being shown in SERPs. And that's undeniable that we're definitely seeing that

Google confirmed it. What they're saying is that any piece of content or any keyword

I should say, that has video intent, they are showing video for, which makes sense

right? You imagine Google, they're losing market share to TikTok, Instagram, I guess

to a certain extent, YouTube Shorts as well. People are ingesting and engaging with video

content. So they're trying to see how they can reclaim that market. So any search with

video intent, they're returning video. So you can see here, this is an example. This

search was how to change my windscreen wipers. So it's quite visual, something that someone

would expect to maybe see a video demonstration of. And yeah, straight away, one response

of written text. Then afterwards, we have videos all the way down. So it's clear that

there is more video being shown. And I guess an early jumping off point is how many people

have noticed that? And you can respond in the chat for this one. Yeah, the tool itself

is designed to be fairly straightforward. What we do, you take the URL that you're interested

in. So I have an example here, drop it into the tool. It pulls content. You hit, you know

click revision. It comes up with a generated AI script. So it doesn't just read the text

back to you as the old tool used to do. It comes up with an engaging script that then can work. You go through the different settings. So, you know, if you want to auto match video

if you want to auto match the soundtrack, all of those features are toggled on or off

Very simple. So as we sort of said, and that's we, me, as I've said throughout, you know

Flickr can help in a multitude of different ways. Especially when it comes around to being

found and when it comes to SEO. So pages with video gain more traffic, 92% more, as we've

already said, and see shares increased by 52%. So people want to share content that

has engaging media on it. And also the benefit of starting to rank in the video carousel

on search. So whereas before you might look on and say, there's no way that I can create

content. That's what, you know, Flickr takes care of. It helps you to very quickly create

video content to level that playing field of video creators. But then the next question

is how do I, pardon me, how do I get that out there? And where do I share that to be

seen? So there is a question come in, which I'm going to answer right now, although I

said I'd wait to the end, but it is kind of relevant. So when I'm talking about the

you know, the content on the page, someone said, does it have to be your own video? Can

you embed a YouTube video? And the changes that Google made saying that in order to rank

for video, video content has to be the main content of the page has stemmed from that

sort of practice where what users would do is they would write an article and they would

find a semi to maybe quite relevant YouTube video and put that on the page. And what

that would do is drive interaction. However, now for video content to rank, it has to be

the main element of the page. So in that instance, that would be YouTube, not the blog, which

is where Humix comes in. So I guess questions are as well as like, is it possible for Humix

videos to be shown in, in Google search? And the answer is yeah, like we are, we are

seeing that happen. I have two examples here of a couple of keywords. And this is universal

search. You can see here, there's a search term from a giveaway site. We can see that

the blog is ranking and underneath the Humix video is ranking. So if someone wants to read

the article, they can read the article, but there will be people that will probably want to watch video. What we're doing is giving them another opportunity and another chance

of engaging with content. And we have it there. Here, there's a site talking about ice hockey

top tips for the 2024 draft. There's a YouTube video and straight below it is the Humix video

So it can compete up there with YouTube. So you can see instances where these keywords

are both ranking. So, you know, historically, um, the questions that I've faced as an account

manager is, you know, what tips do you have? Yeah. If I'm looking to grow traffic to my site

and the combination of these two tools here, um, definitely, definitely answers that, you know

if you think video is important, but you don't have time. And I think that's probably where a

lot of people say it's like, I'm a written publisher and I'm scrambling to try and keep the traffic that I have, let alone start a new, new strategy here, you know, for the sake of like

five minutes of help, like making a video, this is something that can have a really positive

impact on the site. You know, I want to improve my revenue. Again, that's another really common

question that's consistently asked the combination of these two tools will help you there as well

And if you're concerned about SEO, again, this is a real opportunity to start doing things that

others can't or currently are not able or just aren't doing. So as we, as we said earlier

when you think about the number of sites who are utilizing video on the page as a strategy

there's huge scope to get ahead and start capitalizing on that search traffic that exists

So hopefully that's positioned how between both Humix and Flickr5, there's a real opportunity

to quickly and efficiently create engaging content and get it ranking on Humix to start

earning revenue. If I were to go to LifeWire and notice how at the top of the page here

they have a few different things that, that essentially introduces the question of, well

why should you trust us? Immediately LifeWire saying, well, the reason you should trust us

is that we have 10,000 products reviewed. We have 15,000 how-to guides and over 80 tech industry

experts. Great. So of course this is great content, original images, great written content

pros and cons, you know, it's all good things. But if I look over at these two authors here

what am I going to see? Again, a different style of LifeWire and the Spruce, but same amount of

information. Notice how in-depth each of these are, and it's not just a simple box with their

related articles. This is a personal website that does very well and notice how she structured it

Personal images that are done by her or by her friends. Another personalized image, some great

personalized language continually answering the question, why should you trust me? Well

I've been doing this for 13 years. I've been doing it, you know, ever since I was with my

grandmother when I was, when I was little. And then she made her own video to introduce her site

that is professionally well done. So let's move into kind of the final section here. And as I'm

kind of landing the plane of, well, how do we demonstrate this on our own site? How can we

be creative about this? Because everyone knows you want to have an author page. You want to have

an about us page, but what else can we do? So it all goes back to this question of how should you

demonstrate even your website? And I think that can best be answered by asking yourself some more

questions, specifically three. As I say, the top here, ask yourself on your website, why am I the

absolute best result for this keyword? What am I providing that no one else is providing

And why should you trust me? All those three great questions can be applied to every single

page on your site, category pages, articles, your social media, your homepage, your about us page

every aspect of your site can be permeated by these three questions to provide an extremely

authoritative experience for not only search engine crawlers, but for users as well

And I really think if you are asking yourself these questions on these pages, I think you'll

be in a really good spot and you can actually, so I've got all these things kind of framed out here

of things that you can do in your site, but you can frame each of these as a question. There's a

great, great opportunity in making some of those pages and make them creative. Don't just settle

for producing something from an AI. Don't just settle from making this a simple webpage, make

it creative. What a great way. I remember if like we were going to Sally's, she made this great

video. That's so creative. A lot of people don't do that in the baking world. Usually it's just an

author page. That's a great creative way to separate yourself. What else can we think of to

be individual personable and likable on your site? These ideas of creativity can really, really help

you. These ideas of creativity can really, really help you. And as we get back into here, as I start

kind of getting us done, I know we're a little over here, but editorial guidelines, review

recipe, medical guidelines, all those things are important. And the last two things kind of go hand

in hand. Are you a part of different communities within your niche in Reddit, Quora, other forums

since forums are so big right now? And do you have a strong social media presence

Excuse me. Both of those things are great, great things to include on your site

um, outside of your site to establish authority within your site. If you have a really great

forum site that you're a part of, put that on your website and say, Hey, I'm a part of, you know

the subreddit for cookies. I talk about cookies every day. That's why you should trust my recipes

Hey, I'm in the Apple Reddit. I talk all the time. Here's my profile. You should go look at it

You should go look at it. And I give some great advice. There are a lot of creative ways that I'd

recommend thinking outside of the box. You look at your competitors and ask yourself

what am I providing that no one else is? What is this person doing that I could do better

Why should you trust me? These are all great questions to ask yourself. And I think if you

follow these one, two, three, four, five, six, seven questions, I think you would build a

fantastic foundation to your SEO strategy. I think you would knock it out of the park with

some great creative personalized information about your site and really separate yourself

from the competition. Cause as we all know, since these March core updates came out and they finally

finished competition is stiff out there. We have the big brands, we have the forums to beat and a

small space for niche site owners or for publishers owning sites. So try your absolute hardest to

create a fantastic foundation for EAT and why I'm well, if necessary, and create some great

creative content to separate yourself from everybody else. And I think you guys would be in

a fantastic spot. All right. So obviously the goal here is to have as high of a cash hit rate as

possible. We generally recommend above 80%. Above 90 would be excellent and is ideal in most cases

the lower the cash miss rate, the better. And the reason here is because if you're getting cashed

hits of your pages for most of your visitors, they are going to have a better speed experience

on the site in all aspects. If for some reason your cash hit rate is not what you were expecting

it to be at, there is a tool towards the bottom. So instead of viewing the settings that we reviewed

just a second ago, there is the debug cash tab where you can see, you know, the top missed URLs

and the reasons described for those pages not being cashed. If the only reason is subsequent

hits will be cashed, then you know that that page should be cashed going forward and it could have

just been because of a cash clear for the site that you did. And it should be working its way

back up after that. There could be other reasons there, but if there are any, you know, if you'd

like to troubleshoot cashing, maybe it's not as high as you'd like it to be, definitely reach out

to us via the community or support and we'd be happy to, you know, figure out what we can do

to help you improve your cash hit rate. All right, on to the measure tab. So for sites out there who

do not have enough data, you will likely see a button in front of the scores right here for the

mobile and desktop that says show lab data. And what that means is that your site does not have

enough field data to generate scores. So the more visits you get over time, the more likely you will

be to generate field data. This is the same sort of thing that you see in PageSpeed Insights

when it tells you that it's just using the origin and then it's going to pull up generally a test

and run a live test on that page that you entered. Field data is populated using real user data found

in the Chrome user experience report, so provided by Google. If a site does not have

the or enough real user data to generate, you will not see metrics displayed there and you

will need to generate the lab data. For sites with no field data, it is best, you know, to optimize

using the lab data so that you can make, you know, improvements on the site if needed

The lab data does use emulated testing conditions to provide a way to test and optimize for user

experience and site speed while we're unable to generate the field data reports. So it's going to

give you, in most cases, neutral to low-end device data because, you know, we want to prepare for some

of the worst cases, right, for mobile speeds or desktop speeds and make sure that even those

visitors are covered and are going to have a good experience on your site. I've pulled

this report up. So what we're going to do is we're going to see what we can do to optimize

jQuery with Leap. Now, this is done in the optimize tab and what we're looking for is the core jQuery feature preload. So that is found under script

execution. So we're going to go ahead and start to change our settings. Under script execution, we're going to hit advanced settings

and we can see the core jQuery feature preload option here. So if we go ahead and toggle that on

we can hit next and now you can see we're in the preview section. So it's asking us to preview the

changes that we made on the site before we send them live and activate it to the live site. So

we're going to go ahead and go to preview, but these are the things that you'll generally want

to check for. Are images showing properly? Are menus working properly? Are the correct

fonts showing? Does the styling of the site look correct? Are iframes loading properly

Did you preview a few pages and did you check the mobile version of your site

So as you can see here, we are in a preview state

for this version of Leap that we're trying to activate with the new changes

And you can see that also in here with the Leap preview

and we have the option to exit the Leap preview. So hovering over some of these URLs, I can see that it's going to take me

to those pages. I'm going to copy this URL extension here just in case

Although it did transfer over, as you can see, I'm still inside the Leap preview. So things seem to be working fine

And I don't see any issues here. So what I'm going to do now is just check the site on mobile

So what I'm going to do now is just check the site on mobile. One thing to always double check

is that the mobile menu works. This one can be kind of finicky with a lot of different sites out there. If the mobile menu doesn't work

there's likely something preventing that, assuming that it works with Leap turned off

So there can be different settings that you can diagnose and try to, of course, correct there

So things seem to be working just fine with this setting turned on

So we're going to go ahead and exit so we can clear our browser cache for those pages

And we could exit the preview version, the same thing here. But we are all good with that change. So we're going to go ahead

hit next. Now we're in activate. So we're going to go ahead and activate that