How Niche Websites Should Approach Authority Topics

In this video, Whitney goes over how niche websites should approach authority topics that may seem intimidating or unlikely to succeed. A lot of publishers often have questions about starting websites in specific niches because they are worried they may not be able to rank, make money, gain authority, or even know what niche to start in. You may ask yourself, is it worth it to start a website in a niche covered in YMYL? The answer is ultimately, yes. If you can write more comprehensive and authoritative content than what is out there, there is no reason you should not write content on any given niche. If you are an expert in a subject, you shouldn’t concern yourself with if you can rank or make money if you can provide in-depth information that is better or different than is already out there. Additionally, if you’re not an expert, you can heavily research topics and write in-depth and comprehensive information. This would also allow you to link to credible sources, which will give you a better chance of ranking. To start, you’ll want to look up your niche content and see what other content is already ranking. As for the articles, I would want to read through the content and see what gaps I could fill in that aren’t being discussed in the article. What you can also do with this content is analyze it and see what Google believes this content is about. You can do this by going to Cloud Natural Language. Beyond if you should even start a website in a specific niche, you might also be wondering how you can find a niche that pays well. The answer to this is there is no right or wrong answer. How much money a particular website earns all depends on its audience. Looking at search queries, we can see how this may be true; different queries are making varying amounts of money. There are certain queries that a different site in a similar niche may be ranking well for that this site is not. This is why it’s unreliable to believe that a certain niche is going to make more money or not, or to compare your revenue to a similar site. Publishers shouldn’t focus on specific categories to write on, but instead focus on the queries within those categories. Ultimately, publishers should stop focusing on if a niche makes a certain RPM or what niche will make you the most money--realistically, the thing you want to focus on is ‘can I create expert content or not?’