How to Create Segments Inside of Google Analytics

Join Tyler as he shows you how to create segments inside of Google Analytics so that you can better look at understand different forms of traffic; in this video, we cover organic traffic. While you can look under Acquisition and in Channels to learn more about who is visiting your website, looking at organic traffic helps publishers see if they are gaining or losing traffic over time. Once you are better able to understand if your organic traffic is up or down, you can move on to sections like Landing Pages to see which landing pages were getting the most amount of that organic traffic and which ones are doing worse. You can also look at devices to see which performance metrics for devices are doing better or worse, which may indicate where you should spend your time. Looking at Location can also be insightful; sometimes, it is a specific region or language affecting your metrics and you can begin to troubleshoot why that may be. Read more about organic traffic and website data on our blog: https://www.ezoic.com/why-dns-level-data-is-better-data-than-google-analytics-data/ https://www.ezoic.com/how-to-use-google-trends-to-increase-organic-search-traffic/ https://www.ezoic.com/find-organic-keywords-that-are-likely-to-increase-traffic-quickly/ https://www.ezoic.com/manage-organic-traffic-loss-3-simple-ways/ Ezoic is an innovative platform for intelligent websites. Ezoic Explains is a weekly video series that provides information, tools, trends, and know-how to those who write content, own a website, or operate in the digital media world. Blog: https://www.ezoic.com/blog Twitter: https://www.twitter.com/ezoic LinkedIn: https://www.linkedin.com/company/ezoic-inc/ Facebook: https://www.facebook.com/ezoic Instagram: https://www.instagram.com/ezoicplatform/