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Having video for your website can have an immediate impact on search rankings
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Let's see how sites rank when we search for a basic lemon cupcake recipe
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Websites that rank on the first page of universal search results get more exposure
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and a higher level of traffic visiting the site. Here we can see that the Preppy Kitchen site is ranking number one for the query
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lemon cupcakes, whereas Iona Bakery is further down the page. Now let's check out video search results
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Now we're seeing a completely different list of websites that are ranking specifically
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for video content. We can see that Preppy Kitchen is also ranking number one with their video content for the
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same keywords, lemon cupcakes. This means that Preppy Kitchen is showing up in two different places
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Unfortunately for Iona Bakery, she isn't listed anywhere on the video results page
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because she doesn't have any video content. This means she's missing out on an entirely different form of search results for the same content
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Even though Iona Bakery is ranking highly for lemon cupcakes on universal search results
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she's still missing out from video search. How can Iona Bakery incorporate video into her website so she can rank for video like
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her competitors with Flickify and Humix? Iona can take the article for her lemon cupcake recipe and simply submit the URL into Flickify
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Flickify will take her article and convert it into a high quality video
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Then that Flickify video gets sent to Humix, a video platform for sharing video content
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Through Humix, publishers can own their videos and share them across a network that gets
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over 1 billion impressions each month. Now that Iona Bakery has video content for her lemon cupcakes article, let's search
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lemon cupcakes again. We see that she's now ranking above the fold on the universal search results page for both
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article and video content. Additionally, videos rank quickly in search, so Iona Bakery is now ranking in a completely
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new form of search that she couldn't do before Flickify and Humix