Rewarded Ads Webinar

Oh, there we go. My name's changed

Thank you, Alyssa. Our savior. Okay, we can definitely wait at least a couple minutes

I can't see total participants. Just kidding. Yes, I can. Yeah, I can see some attendees

Awesome. Hey, guys. Hey, everyone. I see a Nate and a Dean, Muhammad, Joseph, Gavin and Davis

Sweet. we'll give everyone at least two to three more minutes before we actually get going the good

news is this is a recorded webinar um so we can share this to friends and family whoever wants it

after no publishers anyone in the space which is good which is always good but this is a rewarded

ads webinar so if that's what you're here for you're definitely in the right spot

thank you joseph

when i typed in the chat it shows us tyler our cmo's face i am not tyler

but we'll do introductions but yeah hope everybody's having a nice Wednesday so far

um if it's morning or evening or wherever you are okay

you want to uh should we kick this off i know it's only been one minute since i said that but

oops yeah let's do it i think we should yeah so i mean i think first of all um

go back a little um yeah so just for introductions first of all so welcome everybody to our rewarded

ads webinar thank you so much for joining um and like charlie mentioned we can uh share with the

recording afterwards as well so you can send it around or watch it again if you want to but

just for a brief introduction so my name's Ellie I'm one of our senior partnership managers here

in our Newcastle upon Tyne office in the UK and so I've been working at Ezoic for six years now

so definitely a lot has changed both in the industry and within Ezoic during that time

and my role has kind of shifted throughout that as well but I've always been customer facing and

right now I'm helping set up our enterprise accounts for success. So yeah, I'm really excited

to be here and teach you guys a little bit more about rewarded ads and what we're seeing and

you know, how you can implement them on your own websites for, you know, better revenue

opportunities. So good to be here. Hello, everyone. My name is Charlie. I am over in our headquarters

in Carlsbad. My official, excuse me, title is Senior Yield Strategist. I originally joined

Ezoic on the scaled onboarding team. So I was working with our smaller publishers to basically

figuring out a funnel and an onboarding process to make things self-serve. So again, like Ellie

I've always been client facing, working with publishers of all different sizes

I now sit in a pretty unique position between the sales team and our revenue operations team. So

I like to help with the onboarding of a sales client, sales calls, and then also the backend

details and all of the technical processes from a revenue operations team. And like Ellie said

the market changes so much, which is honestly a very exciting thing for most of us at Azoic

We don't mind change. We like the new opportunity. So on that note, we are here with a new

opportunity and another good change in the market. And that's what we're here to share with you guys

today yeah so just looking at our roadmap for today and what we're going to be covering so

um we first of all will just get started by introducing rewarded ads um you know understanding

better what they are and how you know you can actually benefit from implementing them um we

can talk a little bit about some challenges currently in the ad tech space and also some

opportunities there we will then move into some best practices for setting up rewarded ads

and also share some real life examples across different niches because we've really found that

surprisingly it can work really well across a range of niches so we'll definitely share some

sort of real life proof of that and you might see your niche in there too so after that we can

then go through next steps on how to set it up and we can end with a open Q&A as well so you can

have a chance to ask all of your questions and we can help answer them you know related to your

website or just in general. Yeah if you guys do have questions and you want to type them in the

chat throughout the presentation be happy to we have a third person hiding behind a screen Alyssa

she's also a genie behind all the slides and making everything look nice so

thank you formally Alyssa but feel free to type anything in the chat throughout and we can

circle back or you can save it for the end okay so I guess for a quick poll um how many people here people here know exactly what rewarded

ads are let's see um some yeah as well don't worry if you're new to the concept and by the

end of the session, hopefully we will have given you a clear understanding over rewarded

odds and, you know, why they're such a big game changer at the moment

Yeah, a lot of you guys have probably seen them before, but maybe you don't know the

formal word. But one thing and basically the main, you know, objective definition we like to apply

to rewarded ads is essentially this exchange of something of high value

So you can think about every time you go to the grocery store or any time you go to any store to buy something, you are exchanging money for something of value

And in this instance, we're exchanging something of content or substance in exchange for this rewarded ad unit

So we want to really drive home this point. I'll probably sound like a broken record throughout and mentioned this many times, but rewarded

ads can sometimes initially sound like, okay, this is just another ad unit

Well from a format perspective yes but from an actual application standpoint this is definitely more of a transaction You know you are exchanging five to 30 seconds of someone intention to watch an ad to receive something of high value

on the other side. So that's the main point we want to drive home. I want you guys to start

maybe conceptualizing that idea and how it might apply to your domain or within your niche

yeah so charlie kind of covered this already but really the formal definition is that users can

unlock content features or perks in exchange for watching an ad so it's a little bit different

from traditional ads and we actually like to think of them more as a subscription

or you know a value exchange before between the the site owner and the user since there is

much better user control and advertisers also prefer these formats because there is the opt-in

user engagement there. We've also seen it where publishers who already have a programmatic ad

setup or even a direct deal setup already they can then supplement that with rewarded ads and

then we also see it where maybe they haven't opted for ads at all on their website but you can just

put rewarded ads on there. For example, if they were opposed to it for whatever reason

you can put rewarded ads on there. So you kind of keep the ad free look and then you have maybe

one or two rewarded ads. Some of the benefits then for website publishers. So obviously it's

going to be a new revenue stream beyond your current methods. And we actually see incredibly

high CPMs with this as well. Like I said, advertisers prefer it. So the revenue is pretty

significant of what can be made. We also actually see a positive user experience when done correctly

And this is really because users are choosing to watch this ad. And it can also actually increase

metrics like time on site. And then also it can be a way to earn more without increasing the clutter

on a page just from more programmatic ads, for example. Perfect. So the real opportunity we're seeing here is something that's very evident in mobile app

users. We see about 40% of mobile app revenue coming through awarded ads. If you guys have

played games on your phones or used many different types of apps that have some type of high value

utility. You've probably seen these before. And there's a $50 billion plus year market for this

So it is not a small market at all. And as Ellie previously said, and to give a tiny bit of

context to my position at Azoic, I like to view my day-to-day as if I were a premium advertiser

So how would I work with this website? Would I work with this website? What's going good and

what's going bad. And essentially, as Ellie said, this is an opt-in where the users know that it's

going, that it's coming, and it's a 100% viewability because users are opting in and you're

guaranteeing that impression is going to be shown to that user. So that's why we have such a huge

market for this. That's why you do see that massive number. And you are definitely seeing

a shift to more of these. But the open web reward ads make up less than 1% of ad revenue

So whether mobile apps are, you know, maybe a little bit, excuse me, ahead of, sorry, excuse me

Maybe they're a little ahead of the open web. But we definitely see a huge opportunity when

implemented correctly. It's not as easy as saying, you know, let's enable rewarded ads

and we'll walk away. There is a good application that we will have to talk about when setting this up

But the whole idea here is that we are seeing such a massive amount of money

being spent here for mobile apps and such a small portion in the open web

So we want to open that door to you guys. We'll basically get your minds working around this

and figure out a way to make it work and we can hopefully grow that 1%

so the reason that it's an untapped opportunity currently on the open web it isn't because

users don't like them um so in fact we've seen that research shows 86 percent of users don't

want to pay for content online um and 88 percent would actually prefer to see a rewarded ad instead

instead of paying for something out of pocket so you can probably imagine why this is rewarded ads

feel like a fair trade but it also removes friction that comes with payments so like there

there's no credit cards there's no data entry no trust issues which come with that I know for myself

and even whenever you have the auto input of your you know card whenever you're paying for something

I still hate to fill that out and I also like to you know limit how much I'm spending online where

I can so this is really just an instant way for creators to get the value from the readers

without the readers actually having to physically pay out of pocket like they would for, say

you know, a subscription to the site or something like that. So because of this, users are then more likely to watch an ad than pay for a subscription

especially if, you know, they know exactly what value they're getting from it. And you also don't have to decide one or the other

So I've seen websites where they already have a subscription model, which is, you know, already in place and successful for them

but they can also, you know, make the most of those users who are never going to pay a subscription by doing a rewarded ad

maybe a later stage on the site or something like that. So it's not even, you know, either or

And depending on your site, you can figure out the best way to set it up to really make the most of your users

That was well said. And we did attend a couple of conferences this year, and we talked with a lot of newsletter

owners that talked about basically the conversions from an online audience. And a lot of the times they talked about the 1% that actually converts, and they can always

calculate estimated revenue moving forward based off a 1% conversion. But based off this data, we can find that a lot more users would probably opt in to pay

which would be a rewarded ad. so you're really kind of tapping into maybe a 99 sample of your audience that would never actually

pay so again it's a it's a massive opportunity there so there's a I think that we got a question

there Charlie oh yeah Gabriella so she says so it's as if you offer two options oh sorry

need to just get it up as if you offer two options pay for it as always or watch an ad

like two buttons um yeah I mean that definitely is one way to do it um I've actually seen that on a

site um where they they're implementing it like that with either you know pay a dollar and you

get your subscription or watch this um 20 second ad and you get it for free so I've seen people

doing that kind of option there that was a good question so now we can talk about the implementation and best practices So this is what we would kind of call like the golden formula of you know what you guys want to think of when you setting this up

So there's three main parts that rewarded ads, you know, must have in order to be successful

The first is, you know, the intent and strength and the actual value of what you're offering

So the higher the value, you know, the higher the completion rate and the completion rate would

basically be everyone that goes to the rewarded ad and then does click on it to watch it because

that's the confirmation that says, okay, I will watch this ad in order to receive X on the other

side of this rewarded ad. So you got to definitely step one is to think of what you will offer to

your users in exchange for this rewarded ad completion. That's a huge step one. And then

Step two is the disclosure and transparency. So we showed in a previous image, and we'll show it again in future

but you'll definitely see a little disclosure that says, okay, watch X rewarded ad in order to receive blank

So the transparency behind it is great. It goes a very long way

We see a lot of websites with, you know, they have the little advertisement disclosure underneath a display ad

but the transparency builds like a type of trust and you know with the user it's not like hey

boom there's a big ad you can't do anything unless you go through it there's a very clear transparency

of what happens before and then what you're going to get after so it's important that happens before

so it doesn't come across as like what's going on what's this rewarded ad it's very important to

offer that. And then the last part is basically the satisfaction of the user. So if I do click

rewarded ad and I have a very transparent idea of what I'm going to get on the other side

if I'm satisfied with that value on the other side, that's great. That's exactly what we want

But we don't want to offer, hey, there's a million dollars on the other side of this rewarded ad

You know, just kidding. Here's a penny. It's like, OK, well, I'm definitely never going to watch that

rewarded ad again. That's not transparent. There's not an honest thing there. And then there's also

about the frequency at which you do it. So let's say you have a site where you can see market

ysis for maybe stocks or currencies of foreign countries. It's how often you do that

So it's like, hey, watch one rewarded ad and I'll give you three market ysis of different

currencies and exchanges like that. So the frequency at which you do it is very important

you guys know your audience best. That's something that we definitely want to reiterate. We will

definitely help if you guys have questions and that, but it's very important to think about

you know, how long are your users typically staying on your pages? How many pages are they

typically viewing? You know, are they coming for one piece of high value information a day

or are they coming for multiple? So if they're coming for multiple, you want to think about

okay, do I do this for every single time they want to see that high value content

or do I want to do it every other, every third, maybe every 24 hours

But you guys do know your audience best. You know your website best

You know their engagement best. So again, just to run back, these are the three things that you definitely want to think about

It's the value, it's the transparency and disclosure prior to the action

and then the satisfaction of the value they're receiving on the other side of this rewarded ad

This is a big one. So if you guys want to take a screenshot or whatever you want to do, write something down, please

But again, we'll share these slides and we'll share the recording after. So you will get this. But this is the golden formula of what you need to think

I was going to say, I think this is the most important slide to take away from, you know, with setting this up

And like Charlie said, you guys know your audience best. So we can share some examples of, you know, what we've seen work in specific niches

But really, you can be super creative with, you know, how you can set it up because, you know, your users and you probably know what, you know, they're going to find valuable

Exactly. And if you're thinking in the back of your head, well, I don't really know if I have something of high value to offer

There's always things that you can strategize and create afterwards that are so

But we'll touch on that in a bit. so success definitely comes from aligning the reward with your users natural motivation so

a quick example of this would be say that you are an educational site and you supply courses

and you have a new course that you're excited about sharing you could you know maybe have a

rewarded ad on there to give your users early access for example so really it needs to be

something that's going to be of value to that user like we've kind of talked about and also

transparent in terms of they know exactly what they're getting if they're going to watch this

rewarded ad. I've also seen some publishers set minimum CPM floors so that a rewarded ad is only

going to show if a user is worth more than x amount and again that comes into making sure not

to overuse this feature because then it can um lead to ad fatigue and you know lose its value

um and also it may affect user experience if you were you know using it on every page or something

like that so you need to just be careful with you know um how much you're actually using it but if

you limit it it can be really significantly successful um and then you can also as charlie

mentioned you can offer something but you don't offer now so if you're thinking about your site

currently at the minute and thinking you know I don't know where a rewarded ad would fit into what

I'm offering you can always add new features so for example we had a publisher who set up a poll

on their top landing page and whenever a user would input it and click to see the results a

rewarded ad would then pop up to say watch this video to get the result and then users were might

way more likely to use that so um there's stuff that you can add to um to be creative and and

put rewarded ads on the site um and we can also share some some ideas on that as well

I think there might have been a question as well so Nate says what type of value

do we potentially get from rewarded ads to determine what time time of value to offer

um that's a good question we can cover some we have a couple case studies we can go through

um but that really can come down to what the completion rate will actually be and what

the cpms kind of come to so you can kind of determine okay well if i'm seeing you know

x amount of revenue from 100 completions of a rewarded ad that can give you a pretty good idea

of what you're seeing in terms of an exchange in revenue to what you then want to offer

Maybe when we go through these few case studies, I might give you a bit more clarity on that

But if not, please write back and we can try to answer that better for you

Okay, so let's look at a couple examples. But on this mobile phone

this is kind of what this ad would potentially look like. Please watch this ad to continue

It kind of like a vignette style pop where you would then click continue and move forward The first one is for jobs career sites

This top left or this top image is a really good idea of the transparency and disclosure prior

So it says to view this job posting, please watch this short ad. You'll be able to continue for browsing for 18 hours after watching the ad

So you can see there's the disclosure, there's the transparency, and you also get the frequency at which you will get these

So it is very upfront and on the table. You will then say, OK, is that value of exchange for me as a user worth it or not

And many times it is when set up correctly, of course, you know, to not see it again for 18 hours is great

You can set that up kind of how you would like. We will talk a bit more about that later

but I think it's really important to see this in firsthand. The disclosure and transparency is very

very important. Now, if you look at the bottom image, we can get a really good idea of what the

RPMs could be. So, you know, we can compare display with, we can call it a $50 RPM and then

a rewarded ad just over $300 RPM. So we're talking about 6X what display could do. You know

interstitial is one of our, you know, higher performing ad formats in terms of RPM. And you

can see that this rewarded ad is three times that. So when it is done correctly, it is insanely

valuable. We have, you know, 80,000 more impressions served on this rewarded unit over

the interstitial, but we're comparing, you know, $56,000 to about 10 grand. So it is light years

in difference and is, you know, it won't always be perfect on the first implementation if it is

beautiful, but if not, you can definitely get a good idea here that this is insanely lucrative

and when done correctly, you will definitely see this being your highest value ad format by far

And I guess I didn't really even talk about the job's career part, but I think as a user

from a psychological standpoint, it's like, okay, if I watch this awarded ad, you know

maybe I can submit an application for this job. And maybe they're thinking, okay, this is great

information if I want to apply or not, but they could also be thinking, great. Like if I apply to

this job and I get it, my exchange is maybe a salary or, you know, X rate per hour. So there

is probably a direct value of exchange there. Like, okay, this could lead me to a job, which is direct

value of money back to me. So job career sites are a great example. Whether that's, hey, watch this

rewarded ad to see the actual job listing. And maybe you can see, you know, how much they're

paying a year of salary or what the actual composition package actually is. Or you can

offer that beforehand and once and in order to submit an application you will then have to watch

the rewarded ad to do so so there's a lot of customization to this and there's a lot of

testing that can be done we but we do think that the jobs and career sites are a great example of

this because submitting an application is a big deal of high value um so it's it's a good idea to

try to do that if this does apply to you nice um yeah and then gaming site examples as well so i

mean i'm sure that um you've seen this even on um web apps or on on mobile apps and things like that

you've seen rewarded ads um no doubt on gaming apps um but it can also be really amazing for

the web too so here's just a couple of examples of how we've seen publishers doing it at the moment

So things like unlocking a hint, giving an extra life in a game, maybe like more time in a game and stuff like that

So something, again, that players are always going to find valuable and they'll be happy to watch an ad to then unlock whatever perk it is within the game

And like Charlie mentioned, sometimes it can be a little bit of a trial and error game

So, you know, don't be afraid to test out different strategies to figure out what's going to give you the best results

the third image here is just an example of a trivia site doing this so they have actually

set up four different rewarded ads on their page and they're testing what's going to get them the

best returns so interestingly you can actually see that the show correct button rewarded ad

is doing much better than the hint button so obviously people just want to know what the

answer is instead of getting a hint but that's really interesting for that one site so you can

actually within Ezoic's big data ytics monitor this and really figure out what's going to get you

the best return so it's super simple to set up and and you know if you have an account manager

you can ask them to help you to monitor a couple of different options or feel free to email us as

well we'll leave our emails at the end of these slides too you know if you want some advice on

how to you know best set up these kind of tests yeah and another really common example we see

that's pretty basic but i i came across it recently on a website it was like okay well

it was a game where you have to go through a journey and you could lose your life or lose

your health and it was like oh oh no like you died you lost all your health watch a quick ad

and you can kind of continue on with that gameplay so there's a lot of strategy behind it you know

the ad break between different lessons is also a good one, but Ellie really touched on the most

important part that you can basically set this up and yze it all between BDA

So another one is the recipe side examples. So there's two options here. One to be transparent

is the print recipe. That one works well. I think oftentimes people want to print out a recipe. So

when they are going through it, they kind of have everything out in front of them. Another one is jump to recipe, which is kind of like a skip through the page to actually see like a recipe card

We don't know if this is the best value of exchange to offer there is like jump to a recipe because we're talking about viewing an ad opposed to just kind of quickly scrolling

But if we think about some of the bigger creators in their recipe space, oftentimes where they really see, you know, additional revenue outside of advertisements is selling like cookbooks

So if you are that type of person or you're not and you want to be, that is a really good avenue

We've seen great success with that. I mean, there's a lot of amazingly successful cookbooks out there that people love

So maybe that's like a side project you would want to work on if you feel like that is the best option

Another one we've seen is like, OK, this is a pineapple, chicken and rice

Well, maybe you can offer a vegetarian option to this and you can have that as a reward of that

or you can have, you know, a gluten-free option of this. But there's a lot to do there. But you do

want to think like, okay, is this from a user perspective? Is this worth watching an ad for

So the print recipe is a great one. You know, maybe a preview of your cookbook or maybe

buy free recipes from one of your cookbooks is a really good avenue there

Yeah, I think that's a really good point. I think that you want to make sure that

say for example, showing a rewarded ad if somebody wants to skip down to actually find the recipe

you wanna make sure it's not just as simple to X off and find the next recipe

So you don't want people to leave your site as well. So really think about your user journey and how can

make sure that users are actually going to get value from it and they will stay on the site

So, yeah, again, you can be creative with it. But yeah, that's a that's a good example, I think

to show of just having to think a little bit about what's going to work for your users and also keep the engagement high

And then looking at some content site examples. So we see a lot as well of long form articles being placed behind a rewarded experience

So I've seen this a lot where after two or three articles are viewed, then maybe a rewarded ad will pop up just so people can continue on to the site

And that's actually what these two examples have done. So the top example here is actually a site in the political niche

And you can see that whenever they've implemented rewarded ads there on, I think it's the 9th of July

um their earnings per thousand visitors which is epmv or we also like to say session rpm

skyrockets um so you can really clearly see the benefits here which it's had on the site in terms

of session revenue um and yeah i mean it's definitely exciting for this publisher who's

now earning way more just from implementing rewarded ads the second um example there is

another recipe content site and they've actually had you know good success with user experience

metrics as well so you can see with the arrow there is when they implemented rewarded ads

their bounce rate went down from 25% to 22% and their visit duration went from 166 seconds to

197 seconds so they've seen positive user experience from implementing rewarded ads

and as you can see with all of these examples the flexibility of the format really makes it

adaptable across you know all verticals and the key really is tailoring it to what your audience

will truly care about and what they're happy enough to watch an ad for you know to unlock

whatever it may be so yeah I think that's really the main thing is that we keep kind of mentioning

is really think about your audience and you know what they're going to value so hopefully some of

these examples can be useful for you but feel free to be creative with it as well we've definitely

saw that the best success with the publishers we're working with is whenever we haven't told

them just how to set it up but they've got creative with you know how they they want the

rewarded ads to look and what they want to unlock so yeah hopefully this can give you some inspiration

to brainstorm some ideas and make sure to sort of test them out

yeah and i think quickly i just want to talk about one more example is that we've seen

work really well both in the political and outside of that niche but it's the idea of polling so you

can drive users to a page where there's a quiz or polling questions and typically in order to see

the overall results of the poll um people will watch a rewarded ad to see that i think once

people are kind of bought into the idea of a poll and offering their, you know, their ysis on

whatever you're asking. There's a pretty big curiosity of what the overall consensus is. Like

do I align with that? Am I an outlier? So that's a good one to apply to many different niches

And then Alyssa also had a good idea. She wrote in the chat after one of Joseph's questions that

you know, a recipe side idea is to trigger a rewarded ad to access a secret recipe or an exclusive holiday recipe

Holidays are coming up Q4 is also coming up which is absolutely huge for this which also brings me back to Joseph really quick question He says is this part of premium ads And I think I quickly revert back to what I said earlier

In my position, I like to take on the perspective as if I was a advertiser willing or not willing

to bid on this site. So is it premium ads? It's separate

Everyone has access to these rewarded ads. but if I'm an advertiser setting aside a budget, I want to put it in a place where I know the user

is going to see this ad to the fullest extent. They're opting in and they are seeing this

you know, this one ad for a designated time between five and 30 seconds. So I will spend

a very high CPM for this impression. So it's a bit different

So how, another good question from Gabrielle is how long are the ads? Can we select the length

and are they limited for x time so the time is anywhere anywhere from 5 to 30 seconds you cannot

select the actual length there that will kind of go into the back-end bidding process and basically

whatever creative fills will be for that designated time slot but they will fill between

excuse me they will show for between 5 to 30 seconds um or are they limited for x time so

they're not limited for an X amount of time. It's just depends on the creative that fills in that

times in that slot. So five to 30 seconds is my short answer there. So the next steps we just

mentioned Q4, but we're just in time to set it up, you know, give yourself this week to basically

maybe think of an idea, maybe take your first step in an ysis, form a hypothesis, and then test

from there, you want to definitely test and tinker. We love the, you know, we love a science

mindset here. Data is important. Thinking about how your implementation is going to go is extremely

important. But if you check out on the right side, we can see, you know, utility tools, converts

download PDFs, content hubs, you know, premium lifestyle blogs, directories or info portals

you know, and then these quizzes, polls, tests, and personality tools. Those are all really

really good avenues. But again, we've said it a bunch. The best idea is to think of your best

strategy first, of course, and then test it. And then always come in with an idea of, you know

where's the downfall of this? Where am I seeing drop off? And then how can I make it better

And just slowly working forward and trying to really just tone in on what is the absolute best

implementation. Yeah, we would love to hear as well if anybody has any potential strategy ideas

just from us going through the slides. Feel free to share or, you know

we're excited to see some new ones. But also as well, our emails are here

So if you do want to reach out and ask any other questions after this

we're available and we can help you out or help you to strategize depending on your niche

But again, I think, you know, the real thing it comes down to is you guys know your audience and users

and you know what they value. So you can really get creative with it

Yeah, and if you guys, again, ask questions now if you feel, and if you want to not and you want to email us instead, we're happy to do that and we can talk there

But that was a good question, Gabriela. Thank you. Awesome Well I guess I leave a couple more seconds for questions but we really appreciate you guys coming and staying with us this morning or afternoon These types of things are fun It gives us a good opportunity to be face to face with maybe a different audience to show hey no we are real people behind a screen but we know it the same vice versa

So we really appreciate you guys coming and spending some time with us. Oh, we did get some

Okay. Gabriela asks, how Google handled this kind of ads? I mean, the user is watching the ad

and meanwhile, Google knows that. Does it penalize it? No, Google does not penalize this

This is definitely, you know, we wouldn't push an ad format that Google would penalize us for

Totally within policy, everything, especially from the transparency aspect, makes it good for the user but Google does know that and this is this is totally fine here

Just to answer Nate's question as well so just about designing the pop-up message so you have

full flexibility and control over what you want the rewarded ad to look like to say exactly when

it's going to appear so you have control over all of that we actually have quite an in-depth

documentation which really is it's basically implemented via ad code but it's super customizable

and I think it's actually one of our largest pages of documentation however don't let that

put you off and it's just simply to give you as much flexibility over customizing it as possible

but again if you need help with implementing this your account manager or myself and Charlie can

help you to do that. So do feel free to reach out and we can help you depending on how you

would prefer to have it set up. Yeah, Nadim asked, where can you find this? Thank you

she just sent the documentation. But if you go into your Zoic dashboard, click on the top Zoic

ads tab. And then on the left side, it'll be the second to the bottom tab. So it'll be Zoic ads

And then on the left side column, it'll be the second one to the bottom, you'll see rewarded

it adds there. And again, don't let that documentation discourage you. We are more than

happy to work with you with ChatGBT as well. You know, that is definitely a very valuable resource

for all of us if we're not super, you know, tech savvy. We've set it up for other publishers. You

know, I don't have an engineering degree, but it's not too bad with the assistance of ChatGBT

or Cloud or whatever you use. Good questions there. does it cannibalize your current programmatic ads should you remove should you remove those

on the pages you use rewarded ads on that's a good question Nate it does not cannibalize them

because it is technically served as if it was like an interstitial in between

page views or at least between that content so it does not do that but you can't always think about

if you have a designated landing page post rewarded ad, you can always think about the ad experience there

but it won't cannibalize it. But you do want to think about

okay, if I'm a user, I get the transparency of that I'm watching this rewarded ad

for X exchange of content or value. And then when I get to that page

might not be the best idea to have the most packed ad setup

But again, based off the other data we saw that Ellie presented on slide three, I believe

users would rather see like that type of an ad set up for free than not at all So it something you want to think about if you want to set up a designated landing page post rewarded ad to show that content definitely you know tinker and experiment with

that. But you can definitely keep ads on those pages post rewarded ad for sure. And we would

definitely advocate for that as well. The fill rates high, again, we can adjust CPMs to basically

fill to basically figure out what it is but especially when we talk about you know different

geos it's going to be high and similar to what it is for display maybe not quite as high but

we're constantly filling new creatives to get that fill right there yeah and and we see super

high cpms with this advertisers prefer these you know rewarded ads because they know they're

getting right in front of the user and maybe for some time as well so um yeah advertisers

also prefer them. So, you know, that's always going to be good for

Phil Ritt. A lot of good questions so we can

keep it going. I'll give you guys a minute to think if you guys want

awesome um is it always a video ad it is not always a video ad um sometimes you can see the

shorter frequency um as if it was like a static display unit typically is a video ad um but not

always that's another good question and this just came to my mind now but you know recently i was on

a Southwest Airlines flight. And as you guys know, they offer free Wi-Fi. They've always been

offering free Wi-Fi. But the last two times I flew with them more recently, they did implement

a rewarded ad unit. So mobile apps all over the web, they're being used by major corporations

everywhere. But, you know, when I last time I flew, I knew I had free Wi-Fi as always. But it

was like hey please watch this quick rewarded ad in order to get access to free wi-fi so um that

was something i saw in real life i was like okay this makes sense like i will absolutely watch a

rewarded ad in order for free wi-fi on a plane without now that we've mentioned this you guys

are going to see it everywhere and what's funny is you don't actually really notice it or think

twice at the time um but now that now that we've sort of uh opened your eyes to it you're going to

see it on all sorts of things like the free wi-fi um but in terms of websites it's really still ahead

of the game so it's it's a really exciting opportunity to you know be one of the first

to get in there with it all right i don't think i've seen any new questions come in um i guess

that will wrap it up for us um thank you guys so much again for coming hopefully this was you know

this was a good you know use of your time hopefully your your mind's running of of you know how i can

do this maybe multiple ways but please please please reach out to us we would love to help

along with this uh it is fun there's a lot of creativity but think about what your users like

how they engage with your pages and then start from there yeah we're excited to see the results

awesome thank you everyone thanks guys bye bye Thank you