What is the Difference Between a CPM, CPC, and CPA?

Join Whitney in this episode of Ezoic Explains to understand the different between a CPM, CPC, and CPA. Learn which ones are best for advertisers and best for publishers, and why EPMV is still the number one way to best understand your site's value and how it is performing. CPM: cost per (mille) thousand visitors CPC: cost per click CPA: cost per acquisition To learn more about CPM, CPC, CPA, and EPMV, read one of our blog posts: https://www.ezoic.com/should-you-put-ads-on-your-website/ https://www.ezoic.com/increasing-cpms-is-easy-with-the-right-data/ https://www.ezoic.com/getting-higher-cpms-the-real-secret-to-increased-ad-earnings/ https://www.ezoic.com/epmv-calculator/ Ezoic is an innovative platform for intelligent websites. Ezoic Explains is a weekly video series that provides information, tools, trends, and know-how to those who write content, own a website, or operate in the digital media world. Blog: https://www.ezoic.com/blog Twitter: https://www.twitter.com/ezoic LinkedIn: https://www.linkedin.com/company/ezoic-inc Facebook: https://www.facebook.com/ezoic Instagram: https://www.instagram.com/ezoicplatform/