Fluid & Adaptive Sizing

Hello, my name is Connor Porter and I'm a technical support specialist here at Ezoic

Today, we're going to be talking about fluid and adaptive sizing. What's the difference between

the two and what are they? First, let's start with going to a placeholder on your site. First

let's start with going to a placeholder on your site. And you can either do this through the

Chrome extension or the Ezoic Ads tab in your dashboard. So, let's start with the Chrome

extension. You're simply going to activate it, activate placeholders, scroll down

find one you want to change, click edit. And then all you have to do is change adaptive sizing to on and allow fluid size to on

Simply click save and you're set. Don't forget to deactivate your Chrome extension like so

And like I said, the other way you can do this is through the Ezoic Ads tab

in your dashboard. I'm going to show you that now. Once you're in the dashboard

just go to Ezoic Ads, come on down to one of these, click the pencil or edit

and confirm that adaptive sizing is listed as on and fluid sizing is listed as on. Don't forget

to click save just like the Chrome extension. So, as you can see, both settings are listed

in each placeholder. Fluid allows the ad size to change depending on the layout and screen

resolution for each user. Adaptive sizing allows Ezoic to test multiple smaller units in a larger

placeholder that you have enabled on your website. Now, let's bring this back to revenue

Sites that have fluid sizing on 100% of their placeholders can see an average of 10% more in

revenue than those that do not. An example of adaptive sizing is if you had, let's say

a 300 by 600 placeholder enabled on your site. Ezoic system would test two 300 by 250s stacked

on top of each other to see how they would perform. Of course, the system is going to take

into consideration the user experience and your revenue for your site. Fluid sizing is expanding

to be the full width of the element in which the ad is within. So, if you have it at the top of the

site above the content, it would expand across the entire screen. Now, everyone has been promising

themselves change since March of 2020. Be more fluid with your placeholders and adapt to the

ever-changing landscape of digital ads. I don't work for men's warehouse, but you are going to

like the way it looks, especially come payday. So, go make those changes. And remember, that's

your order from Connor Porter