What are Fake Videos and How Do They Effect My Website Revenue?

In this episode of Ezoic Explains, Whitney goes over how fake video and video ads impact website earnings. ‘Fake video’ is a broad term for videos that live on the line of what ad network or platform policies allow. The policies that fake videos are toeing the line are ones about creating ‘unique content,’ or content that is supposed to engage a visitor. These videos are specifically designed to seem like something useful but are instead misleading; they’re not for engagement but just for making revenue, as they scam ad networks and advertisers out of money. Whitney shows examples of good and bad videos and reviews how all ads dilute each other, even in video. Video ads work the same as programmatic, so all bids are made on historical data. You want that historical data to be valuable, both in price and content. To read about video, video monetization, and hosting, read our blog: https://www.ezoic.com/how-fake-video-and-video-ads-impact-website-earnings/ https://www.ezoic.com/how-to-monetize-video-content-without-youtube/ https://www.ezoic.com/how-to-host-videos-on-your-website-have-google-rank-them/ https://www.ezoic.com/should-you-embed-video-in-posts-or-articles-in-increase-engagement/ Ezoic is an innovative platform for intelligent websites. Ezoic Explains is a weekly video series that provides information, tools, trends, and know-how to those who write content, own a website, or operate in the digital media world. Blog: https://www.ezoic.com/blog Twitter: https://www.twitter.com/ezoic LinkedIn: https://www.linkedin.com/company/ezoic-inc Facebook: https://www.facebook.com/ezoic